PH Design is a global creative agency founded by Pablo Hohenlohe providing services in product design as well as art direction, brand development and identity and graphic design, for luxury, retail and lifestyle brands.
Define the Problem
We can’t find a solution until we have a clear idea of what the problem is. Wether is a new design or a re-design of an existing one, we must understand what do we want to communicate and who are we communicating to. We listen to the client and follow his imput and most important, we put ourselves in the place of the user.
Background Research
Collect information. What is there out there. What do competitors have and what don´t they have. What are the consumers lacking. How can we improve their lives is basically our goal.
Collect Information and start brainstorming
Collect ideas, take photographs and gather data to start getting inspiration. Brainstorming and analysis of Ideas. Start sketching and studying so we can start to understand how all the data and information we’ve collected may impact the design.
Choose and develop the best solutions
Present the ideas to as many people as possible to get insightful comments and develop the most interesting concepts.
Ideas and improve
Take the preliminary ideas and improve the reflecting on all of your feedback to decide if or to what extent it should be incorporated. It is often helpful to take solutions back through the Design Process to refine and clarify them.
Presentation of the work
Wether we are designing a logo, a packaging or a product, a a six step design process is taken on every project to guarantee a satisfactory result.